DIGITAL STRATEGY
CORUS ENTERTAINMENT
THE OPPORTUNITY
Corus Entertainment needed a digital strategy for the second season of their hit show Hockey Wives to both engage existing viewers and grow its audience; online and offline. We lead the digital campaign, start to finish.
THE SOLUTION
To continue the conversation and themes from the offline broadcast and expand them within the online world. Through a 360 engagement & 'be everywhere' strategy, we created high-quality, fun and viral content for every social screen.
Maripier Morin case study.
French-Canadian broadcast star, Maripier Morin, expressed frustrations of building a career of her own and not falling in the shadows of her NHL-star husband during a broadcast episode. The next day, complimenting and continuing the conversation, we followed up with a vlog-style video from Maripier documenting how she finds the strength to pursue her passions and follow her dreams.
Digital strategy.
We created and managed 150+ pieces of massively successful video content, significantly out-performing the engagement and reach of the season one campaign. Video views sourced the most engagement on Instagram, earning an average of 10k views per video. Reaching over 190k engagements, we also increased their follower count by 289%.
THE RESULTS
VIEWS
FOLLOWER INCREASE
ENGAGEMENTS
Web Development.
In addition to the online content creation, we also maintained the central hub of all show media. Built on the Drupal platform, the All Things Hockey Wives website was designed to integrate seamlessly within Corus' main site, but most importantly, promote social sharing and engagement with our visitors.
