PRODUCTION
BIG BROTHER CANADA
The opportunity.
Produce and direct one of Canada's biggest non-fiction television shows. The task was to turn average-Joe's into prime-time superstars, while also integrating brand-partnerships in an entertaining and authentic way.
Real people. Big emotion.
Our biggest challenge: turn everyday people into prime-time TV personalities. Through authentic storytelling and careful character development, we helped contestants share their real stories with audiences across Canada.
Big brands.
Brand integration done right. We worked with partners like Gatorade and Coors Light to create authentic, entertaining moments that felt natural within the show's format—not forced product placements.
Big results.
With over 1.4 million viewers tuning into the premiere that we produced, it's safe to say we've got some big fans! The show consistently ranked in the Top 20 nationally in the coveted 18-34 demographic.