CREATIVE DIRECTION
DISCOVERY CHANNEL
THE OPPORTUNITY
Heavy Rescue: 401 is the latest instalment highlighting heavy vehicle rescue drivers from the creators of the international success "Highway Through Hell". The premiere episode earned the distinction of the most-watched in Discovery Channel history.
In partnership with the production's internal creative team, we crafted the creative direction, strategy, and visual style that helped influence their upcoming campaigns.
For this shoot, we traveled across Canada and photographed each cast member separately to later be composited in post-production.
What's more fun than creating a white seamless studio in a tow-truck garage?
WHAT WE DID
Creative Direction
Photography Direction
Post Production
GFX & Rendering
IN THE NEWS
Photography direction
On location.
Post production
The process.
Seven truckers. 146 Photoshop layers.
One J. J. Abrams lens flare.
The final product.
